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Our Journey

Welcome to Allure, where our fragrances will enchant you and take you on a journey of the senses.

We've poured our heart and soul into our fragrances and always aim to bring something a little different to the market, whether that be the bespoke and unique scents we have or our forward-thinking when it comes to evolving our products and doing better for the environment.

Thanks for visiting us and we can't wait for you to indulge in the allure of our fragrances.

Hi, I'm Shannon!

Five years ago, I started pouring candles on my kitchen bench to cope during a tough time. What began as a personal project turned into a business when a client suggested I sell my candles in my salon. Soon, I had a small display of four fragrances, and they quickly gained popularity.

I moved into a candle shed, where my Mum and Nana joined me. My Nana, who has passed, loved helping with labeling and quality control. Now in 2024, our range includes over 20 fragrances, car diffusers, reed diffusers, bath salts, and refills!

My Mum and partner Roy are incredible. We spend most nights in the candle shed creating your favorite Allure fragrances. Mum handles crystals, packaging, and labeling, while Roy keeps everything organized. With our growing business, I've brought in extra helpers trained in the Allure way.

I’m grateful for my Mum, Roy, our staff, and YOU for supporting my dreams and helping us get to where we are today!

What we create

Refillable Candles

Luxe Candles with the option to buy refill inserts so you can resuse our beautiful jars over and over again.

Reed Diffusers

Triple scented luxe reed diffusers in over 20 different fragrances

Car Diffusers

Fill your car with your fave Allure scents with our car diffusers

Bath Salts

Luxe bath salts made with quality essential oils

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